I had a great time this morning (Australian time) hosting the first Church Marketing Sucks Twitter Chat. We had a group of around 12 people commenting, more probably watching the stream.
Here are just a few of the highlights, feel free to add your comments below:
@ChrisWardYoung: :Context , content, knowing your market and being clear are what works for any comms - church or not" #cmsucks
Measuring radio ROI is nearly impossible IMO, but you can gauge increased web traffic or inquiries #cmsucks
@burks: in a media saturated society, and advertising by a church needs to have a ton of thought behind it #cmsucks
@brittneydanne: we empower & enable by not making it a mission but a way of life. Give them tools & knowledge of what u stand for & they will... ..spread the mission/vision/values in a way that is PERSONAL to them & their story of faith. It's all about owning it! #cmsucks
On the practical side of holding a Twitter chat, here are some of my takeaways:
• The Twitter chat is a perfect place to meet new people (not in an awkward speed dating kind of way).
• I'm not sure if the time works globally, we may change this so that we don't hit dinner time in the US and midnight in the UK. How would Aussies/NZ'ers feel about a night time chat to include those other groups?
• Twitter chat is a great place to ask questions and get some informed group think going.
• The hastag feed can feel a bit disjointed at times as various conversations move at different pace
• It's a very easy way to connect globally with people who are passionately engaged in their respective roles in churches and not for profits.
Here is an idea I have:
1) Move to a Google hangout. The 1st twelve can participate and the rest can ask questions via Twitter or Google hangouts if it lets you. I need to check this out to see if its a viable option.
What do you think? Comment below!